Why Do Sellers Still List with Agents Charging 6 Percent

WHY DO SELLERS STILL LIST WITH AGENTS CHARGING 6% (or even 5%):

This is a continually perplexing question for us, and one which probably has several answers.

First, we think many sellers don't realize that commissions are not fixed.

The big real estate companies spend a lot of effort training their agents to focus on the service-side of their pitch and not on their fees. To support their rigid pricing structure, many agents will argue that if you pay less, you will get less. Its all a smokescreen, of course.

There is no shortage of unhappy sellers who paid 6%.

Loyalty is another reason, as sellers will often return to the agents who helped them buy their house initially. And although we certainly cherish the same long-term relationship with our former clients, we continue to work towards having sellers take a closer look at a comparable service that will cost thousands of dollars less.